Product & Commercial Director
Job Overview
Virgin Active South Africa is appointing a Product & Commercial Director in Cape Town to lead the product and commercial growth agenda, translating its wellness ambition into a differentiated member offering and sustainable financial performance.
Accountable for product revenue, budgets and forecasts across Personal Training, Health Professionals, Group Exercise, Swim, Family and emerging wellness propositions, the Director works with the Group Chief Product Officer, the COO and club leadership to make portfolio choices, sponsor business cases, run pilots to national rollout and lead the functional heads.
Key Responsibilities
• Define and execute the South African product strategy aligned to Group direction and member needs
• Make portfolio choices on where to invest, expand, improve or discontinue propositions
• Own product revenue plans, budgets and forecasts with Commercial Finance
• Lead pricing, packaging and adoption strategies that grow participation and spend per member
• Evaluate performance by product and club and direct corrective action
• Identify new revenue opportunities including recovery, longevity and partnerships
• Sponsor robust business cases and a disciplined pipeline from pilot to national rollout
• Partner with the COO, Central Operations and clubs for consistent delivery
• Align Marketing, Digital, IT, Finance, HR and L&D around one integrated product roadmap
• Lead, coach and hold functional heads accountable; collaborate with UK and European product teams
Required Qualifications
• Senior product or commercial leadership in fitness, wellness, leisure, hospitality or consumer subscription business
• Demonstrated record of growing revenue with P&L accountability
• Strong financial capability in business cases, budgeting, forecasting and performance management
• Leadership in a multi-site business translating central strategy into local execution
• Experience using pilots and member insight to validate propositions before scaling
• Experience leading senior functional leaders and building accountable teams
Skills & Requirements
About This Job
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