Job Overview
Lead the strategy and execution of marketing initiatives to drive brand awareness and customer acquisition in a fitness and wellness brand. Act as brand guardian across channels and studios.
Key Responsibilities
Plan and deliver integrated campaigns across digital, social and in-studio platforms. Drive performance marketing and lead generation. Support franchise and studio marketing. Manage agencies and partners. Oversee website, CRM and digital tools. Contribute to planning, budgeting and reporting. Lead PR, influencer and partnership initiatives.
Required Qualifications
3-6 years marketing experience, ideally including agency. Hands-on campaigns across digital, social and content. Genuine passion for fitness, health, wellness or sport. Strong creative judgement and comfort with numbers. Relevant tertiary qualification. Confident communicator with founders, franchisees and creative partners.
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