Insights, Journey and Optimisation Manager

• Manage audience-first planning across quarterly business and campaign planning processes

• Define and design end-to-end campaign journeys based on objective, audience, customer need and trigger

• Develop and maintain performance reporting on marketing, commercial and customer-experience outcomes

• Deliver actionable campaign, audience and journey insights; identify funnel leakage and optimisation opportunities

• Analyse campaign and journey performance using analytics, attribution and journey-orchestration platforms

• Lead continuous optimisation through funnel analysis, root-cause analysis and experimentation

• Manage A/B tests and journey variants to validate hypotheses and scale improvements

• Coordinate conversion-recovery interventions across owned channels, MarTech, paid remarketing and UX

• Design, configure and optimise customer journeys in Adobe Journey Optimiser

• Provide strategic guidance to Marketing squads, product teams, agencies and business stakeholders

• Advanced Diploma or Bachelor’s degree (NQF 7) in Marketing, Commerce, Business Management, Digital Marketing, Analytics, CX or related

• Postgraduate qualification in Marketing, Business or Analytics advantageous

• Adobe Experience Cloud / Adobe Analytics / Adobe Journey Optimiser certification preferred

• 3–5 years in analytics (Adobe Analytics, Google Analytics, AppsFlyer, Adjust, Branch or Kochava)

• 3–5 years in digital sales optimisation including A/B testing and experimentation

• 5 years’ relevant experience in digital analytics, performance marketing, journey management, CX, MarTech or campaign optimisation