Head of Marketing & Growth – TWK Insurance Holdings

Pretoria, South AfricaFull-timeExecutiveOn-sitePosted 10 Nov 2026

Job Overview

TWK Agri is appointing a Head of Marketing & Growth for TWK Insurance Holdings within its Financial Services division, based at Pretoria, Nelspruit or Piet Retief (applications close 30 November 2026). The role develops and executes the marketing, brand and customer-engagement strategy for the Insurance Group and its underlying businesses – EUM, Galinco, TMT Risk and TWK Financial Solutions.

Working with the Chief Executive and business-unit leaders, the Head of Marketing & Growth translates group strategy into target audiences, brand priorities and annual marketing plans, strengthens positioning beyond the traditional agricultural sector, and leads digital, CRM, agency and channel strategy while measuring return on marketing investment.

Key Responsibilities

• Develop and execute the overall marketing strategy for TWK Insurance Holdings with the Chief Executive and business-unit leaders

• Translate group strategy into target audiences, brand priorities, customer communication approaches and annual marketing plans

• Research market trends, customer needs and competitor activity within and beyond the agricultural sector

• Measure and report campaign reach, engagement, marketing-generated leads and return on marketing investment

• Coordinate marketing across EUM, Galinco, TMT Risk and TWK Financial Solutions for consistent brand positioning

• Develop marketing channel strategies across digital, social, website, email, print and other channels

• Manage marketing agencies, media providers and other service providers

• Oversee brand architecture and market positioning while retaining the Group's heritage

• Develop customer segmentation frameworks to support acquisition and retention

• Drive digital marketing, marketing automation and CRM requirements with Finance, BI, Compliance and Operations

Required Qualifications

• Relevant qualification in Marketing, Business Management, Commerce, Strategy or related discipline

• Postgraduate qualification or MBA advantageous

• 8–12 years' marketing, brand management or marketing communications experience

• At least 3–5 years in a senior leadership position

• Financial services, insurance, brokerage, banking or risk services experience advantageous

• Proven B2B/B2C marketing, segmentation, channel strategy and multi-brand portfolio experience

• Willing to travel; valid Code 08 driver's licence

Skills & Requirements

Marketing StrategyBrand ManagementGrowth MarketingDigital MarketingCRMMarketing AutomationCustomer SegmentationAgency ManagementInsuranceMarketing AnalyticsStakeholder ManagementLeadership